welcome to the food heroes
the home of koffmann’s
The Food Heroes Marketing likes to do things a bit differently

About Us

“We are not looking to be the biggest brand supplier, but we do want to be the best,” explains Simon Martin, founder of the business. “We are a real family affair and come from a farming & wholesale background.”

We sell fresh potatoes by usage not by variety, there are hundreds of varieties out there the average consumer doesn’t know which variety is suitable for which cooking method, different potatoes have different properties making some perfect for chipping, others perfect for mashing and some great for roasting.

The Food Heroes business is a specialist procurement and marketing business, the team includes the renowned Chef Pierre Koffmann.

Our brands include Koffmann’s potatoes for chefs, with others to follow soon. We have developed premium products under Pierre’s direction which offer a superior taste and suitability for products including fresh and prepared potatoes and vegetables.

The Food Heroes currently supply the key UK foodservice, wholesalers, caterers and retailers with the current Koffmann’s range.

Follow Our Journey

OUR BRANDS

The Koffmann fresh potato range is the leading UK chefs brand for potatoes and also offers UK leading retailers an ideal home delivery carry bag.

In November 2020 we made the decision to bring the business in house, working with our dedicated growers group to develop varieties, select best regional soil variations, maintain strict conditioning and storage regimes. Our advanced packing and handling facilities enable us to offer the best tasting and most suitable for purpose products available on any given day all season round.

Early in 2021 the Koffmann’s brand extended its range and moved into the frozen market with three new products and introduced the Koffmann’s frites range which includes Les Pommes Frites, Les Grandes Frites XXL and Sweet Potato Frites.

Although the UK foodservice and wholesale market is at its core, The Food Heroes have not ruled out a move into retail for the Koffmann’s product range.

Understanding and more importantly reacting to the current market place and its opportunities is key and quite simply what drives the brand forward.

THE FAMILY

SOCIAL MEDIA

SOCIAL MEDIA

SALES MARKETING

FRESH POTATO RANGE

KOFFMANN’S BLUE 5KG CHIPPING & ROASTING POTATOES WASHED
KOFFMANN’S PDT 5KG EVERYDAY POTATOES WASHED
KOFFMANN’S BLUE 20KG 60MM CHIPPING & ROASTING WASHED OR BRUSHED
KOFFMANN’S RED 25KG 60MM MASHING & BOILING WASHED
KOFFMANN’S PFC 25KG 45MM PERFECT FOR CHIPS BRUSHED
KOFFMANN’S PDT 25KG 60MM POTATOES FOR CHEFS WASHED WHITES

FRESH POTATO RANGE

KOFFMANN’S PINK 10KG NEW POTATOES
KOFFMANN’S ORANGE 10KG SALAD POTATOES
KOFFMANN’S GREEN 15KG BAKING POTATOES

FROZEN FRITES RANGE

LES POMMES FRITES 10X10MM 4 X 2.27KG, 9.08KG CASE
SWEET POTATO FRITES 12MM SKIN ON DOUBLE CRUNCH 4 X 2.27KG, 9.08KG CASE
LES GRANDES FRITES XXL CHIPS 19X19MM 4 X 2.27KG, 9.08KG CASE

FRESH ONION RANGE

BROWN ONIONS 10KG CARTON
60-80MM/80-100MM
RED ONIONS 10KG CARTON
60-80MM/80-100MM

VEGETABLE RANGE

ASPARAGUS 10 X 250G CARTONS

WATERCRESS 6 X 335G ECO BUNCHES
WATERCRESS 12 X 150G ECO BUNCHES

VEGETABLE RANGE

CAULIFLOWER X 8
BROCCOLI X 8KG
SAVOY CABBAGE X 10
POINTED CABBAGE X 12
BELLAVERDE X 6KG
COURGETTES X 5KG
CAVALO NERO X 6KG
KALE X 6KG

ROOT VEGETABLE RANGE

CARROTS 10KG POLY BAG
CARROTS 10KG CARTON
CARROTS 10KG SPECIALITY
PARSNIPS CARTON X 5KG
TURNIPS CARTON X 5KG

ONLINE RETAIL/HOME DELIVERY

RETAIL – POTATOES
MY BEST MASHING & BOILING 400G – 2KG
MY BEST CHIPPING & ROASTING 400G – 2KG
MY BEST BAKING POTATOES
BEST IN SEASON NEW POTATOES 400G – 2KG
RETAIL – ONIONS & CARROTS
CLASSIC COOKING ONIONS 400G – 2KG
PREMIUM CARROTS 400G – 2KG

CONDIMENTS RANGE

TOMATO KETCHUP 300G GLASS BOTTLE, 580G RECYCLED PLASTIC BOTTLE, 100G SACHETS
PREMIUM MAYONNAISE 345G GLASS JAR, 580G RECYCLED PLASTIC BOTTLE, 100G SACHETS

RAPESEED OIL RANGE

RAPESEED OIL GOLD
LEMON INFUSED RAPESEED OIL
CHILLI INFUSED RAPESEED OIL
CATERING RAPESEED OIL 5L – 20L
GARLIC INFUSED RAPESEED OIL
BASIL INFUSED RAPESEED OIL

OLIVE OIL RANGE

EXTRA VIRGIN OLIVE OIL – IDEAL FOR ROASTING DRESSING AND MARINADES 750ML – 500ML

ORGANIC JUICE RANGE

ORGANIC ORANGE JUICE – 1L
ORGANIC APPLE JUICE – 1L
ORGANIC APPLE & PEAR JUICE – 1L
ORGANIC APPLE AND RASPBERRY JUICE – 1L

ORGANIC PERSIMMON – 1L
ORGANIC ORANGE & PERSIMMON JUICE – 1L
ORGANIC APPLE & CHERRY JUICE – 1L
ORGANIC APPLE AND STRAWBERRY JUICE – 1L

PREPARED POTATOES

SEASONAL NEW POTATOES
ULTIMATE ROAST POTATOES

AVAILABLE IN THE FOLLOWING TRAY SIZES
WHOLESALE/FOOD SERVICE 500G – 1KG
RETAIL/ONLINE 350G – 500G

PREPARED VEGETABLES

ROASTED WINTER VEGETABLES
MEDITERRANEAN VEGETABLES

AVAILABLE IN THE FOLLOWING TRAY SIZES
WHOLESALE/FOOD SERVICE 500G – 1KG
RETAIL/ONLINE 350G – 500G

SEASONAL GREENS WASHED & CUT X 500G – 750G
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